5 R's instead of 3 V's

5 R's: Relevant, Real-time, Realistic, Reliable, ROI



source:
http://www.mapr.com/blog/business-leaders-need-r%E2%80%99s-not-v%E2%80%99s-5-r%E2%80%99s-big-data#.U45251RdW0y